Creative Resources to Surprise the Public in Audiovisual Events
One of the keys to any audiovisual event is the ability to attract the public and surprise them. And it is not easy in these times! If we manage to capture the attention of the attendees, and also amaze them, our efforts will be well worth it.
We are so accustomed to receiving thousands of visual impacts a day that, at the level of communication and marketing, it is a challenge to ensure that our message “sticks” with users or the public in attendance at an event.
How can we generate this differential value so that the public connects with us? Here we give you a series of ideas that event production companies can use to organise audiovisual events.
Ideas for organising audiovisual events
Here are 4 audiovisual resources that will make your event dazzle:
- 3D projections
Transform the space into a dynamic and vibrant environment with some magic.
Commonly, the majority of the public thinks that the mappings are projections on facades. Although, potentially any surface can be a dynamic video screen, and its spectacular effect stimulates and inspires the public without questioning it. Thus, a mapping can conform the global scenery of an event, be a punctual resource that enhances a product that is being presented or any possibility that our imagination allows us to devise.
- Collaborative technology
The main culprit of distraction for many attendees is in their pocket: the smartphone. By creatively integrating the smartphones of the attendees through applications or by extending the content of our event to the screens of the smartphones, this offers many opportunities to ensure that attendees are part of the programme of the event and end up living a more positive experience.
These event applications can be adapted to support question and answer sessions, network activities, live surveys, anything to make it easier to connect with our audience.
In addition, a well-designed event application can ease the burden on organisers by sending all relevant information to attendees, such as agendas, speaker information, presentations and messages from brand sponsors.
- Scenery, lights and environments
Play with the different scenographic elements and look to make an impact with lights and environments. This is a great asset especially in those spaces that may be lacking in personality. We can surprise the public creating a whole puzzle of environments.
Lighting and scenery allow us to create different spaces and lead attendees through a story so that they are always connected to our event. Give rein to your creativity and try this and other audiovisual trends.
This resource allows us to bring the user closer to the product or event and cause a great impact. Take the case, for example, of a huge video wall that reacts to a simple movement of the viewer with their hand or body.
Interactive multitouch screens seek interaction and participation. They also provide solutions to our event helping us explain our arguments and giving information to the attendees.
Give your audience everything they need about the event and let them navigate from one screen to another, hide or show the images at will, etc.
Would you like to know how to integrate these elements in your next big event? Consult a specialist event production company in your area to maximise the impact of your next event.